medialiteracyfinal

Media Literacy Final Project

 * Can You Sell It?**

Congratulations on being hired as one of the new creative teams for the prestigious firm of Murphy & Moore Inc. Here at M & M we specialize in providing our clients with the best advertising and public relations services in a very competitive market.

To begin, we have a very important job. One of our largest accounts needs us to invent a product. Along with the product, the client has requested that we develop a complete advertising campaign including a radio commercial, a television commercial (30 seconds) and a magazine advertisement (8x11). We will need to present our ideas to our client. Good luck and may the your team win the account.

As discussed in your interview, you have been hired as a member of a team and are expected to perform as such. Since nobody knows the team as well as its members, it is up to your team to organize themselves for maximum efficiency. Each team will need to consist of the following jobs:


 * 1)  **Editor** : is responsible for the functioning of the team. It is the editor’s job to oversee the entire project, make key decisions in time of need, and assume the roles of all the other jobs when help is needed.
 * 2)  **Graphic artist** : Responsible for gathering various images to be used in the article.
 * 3)  **Researcher** : Gathers information and ideas from everybody on the team and works with writer in the writing of the article.
 * 4)  **Copywriter** : Writes the copy with the help of the researcher.
 * 5)  **Art Director** : Decides how the text and images will be designed on the page.

Project Details
You are going to work in small groups to create a product. You will brainstorm an idea for your product, write scripts for your radio commercial **and** television commercial. You will create your radio commercial using Garageband and your television commercial using iMovie.

Background

 * Commercials are usually short, no longer than 30 seconds. You must grab people's attention and get your point across quickly and clearly.
 * Think about the tactics that companies use to market products to you. Use these tactics to make an effective commercial.
 * Most commercials have a slogan or a jingle that make the commercial catchy and memorable.
 * Commercials use positive, bold and strong action words. The point is to make people feel like they cannot live without your product.
 * Think about the audience- a commercial for teenagers is very different from a commercial for middle aged adults.

Step One: Brainstorming
You must brainstorm a product for your commercial. Use the following guiding questions to create your product. Please copy and paste these questions into Word and answer them fully and completely. Your product must be approved by Mrs. Murphy before you can begin writing a script.

1. Group Members:

2. Type of Product:

3. Product Name:

4. What age group will you market your product to?

5. Describe your product in detail. Summarize what it is and what it does: