adwebquest

**Introduction**

 * Take the following quiz to see what you know about advertising and your generation.
 * [|TAKE QUIZ]


 * //The average teenager spends about 6 3/4 hours a day using media --38+ hours/week . That's TV and movie time, magazines, newspapers, playing video games and using the computer//
 * //The average child sees approximately 20,000 commercials/year. About 57% of viewers surveyed in 1996 enjoy commercials as much as television programs. Advertisers spend over $40 billion each year on television commercials.//
 * //Teenagers spent $141billion in 1998. How much money do 4-12 year-olds spend each year on candy, soft drinks, and snacks? $2 billion. It's estimated that 78% of children influence what their parents buy.//
 * //By the time you are 18, you will have seen about 20,000 food commercials advertising food low in nutrition. The average woman shown in ads is 5'9'' and 110 lbs; the average American woman is 5'4' and 142 lbs.//
 * //59% of Americans get their news mostly from TV although 53% of Americans think the news is often inaccurate (from Media Focus: Analyzing and Producing Mediaby McDougal Littell, 2001)//

Task
You are asked to make decisions everyday. Many of those are influenced by advertising. Do you know what advertisers are doing to get your money?
 * In this Mini-WebQuest, you will be asked to get into the minds of advertisers by evaluating advertisements.
 * You will use a variety of sources to do this.

Take at least two of the quizzes to see how aware you are of advertising around you.
 * Step 1**
 * [|Popular Slogans]
 * [|Advertising Slogans]
 * [|Advertising Slogans II]
 * [|Advertising Slogans III]
 * [|Advertising Mascots]
 * [|Pop Songs in TV Ads]

Go to: [|AdvertisementAve.com]
 * Step 2**

1. Browse the ads and choose one that interests you. 2. Copy the link for that ad and paste it into a Word document titled "AdvertisementAve.com" 3. Answer the following for the ad you choose in the Word document:
 * What product is being sold?
 * Do you find the product appealing? Why or why not?
 * Who is the target audience for this product? Children? Teens? Adults? The elderly?
 * What feelings or emotions is the ad trying to associate with the product? Did it work?
 * Why or why not?

4. Drop your completed document into the Drop box.

Conclusion

 * Congratulations students!
 * You've learned a little bit about the power of advertising and advertising's ability to influence consumers.
 * We will continue to discuss these topics over the next few weeks.