medialiteracy

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**Part 1: Introduction to Media Literacy**
Media Survey: What Are Your Media Habits?

Class Discussion: What is Media Literacy? Why study Media Literacy?

Class Activity: Media Awareness
 * Show Alphabet: http://www.heidicody.com/images/art/alphabet/index.new.html
 * Name the brands represented by the alphabet.
 * Purpose: The purpose here is to illustrate the invisible influence of our cultural environment.

We will use a wiki to record Media Log reflections for the lessons ahead.

Ad Dissection WebQuest
 * 1) Read the Introduction
 * 2) Click on Tasks
 * 3) Complete Task 1: How to Read an Ad. Complete corresponding questions while doing this activity in your Media Log wiki page.
 * 4) Complete Task 2: Recognizing Appeals and Claims. Complete corresponding questions while doing this activity in your Media Log wiki page.
 * 5) Read the Conclusion
 * 6) Reflection

** Part 3: Advertising Techniques **
Bandwagon, Cardstacking, Facts and Figures, Glittering Generalities, Heart Strings, Plain Folks, Snob Appeal, Star Power/Testimonial, Weasel Words, Wit and Humor.
 * What are common advertising techniques?**
 * Match advertising techniques to advertisements in magazines
 * Show examples of commercials

** Part 4: Deconstructing Ads **
Deconstructing Ads Gallery

Click on the following ads in the Ads Gallery. Complete the deconstruction questions for each ad in your Media Log wiki page.
 * Disney "Affordable"
 * Powerade "Hoops"
 * Jif "College Mom"
 * Mastercard "Letting Go"
 * DiGiorno Pizza "Backyard"
 * Visa "Signature"
 * Corvette "Driving Fantasy"
 * Clorox "Green Works"

Consider these **questions** as you view the ads:

Remember that the purpose of an ad is always to sell a product!

» What product is being sold? » Do you find the product appealing? Why or why not? » Who is the target audience for this product? Children? Teens? Adults? The elderly? » What feelings or emotions is the ad trying to associate with the product? Did it work? Why or why not? » Would you, or do you, actually use the product being advertised? Why or why not?

If you finish this activity, check out more advertisements on AdvertisementAve.com

Part 5: Media, Media Industries, Stereotypes, Body Image
Mind Over Media This website examines media messages and how the media create or influence gender stereotypes.

Complete the following in your Media Log wiki page:
 * 1) Media Log: About Media
 * 2) Media Log: Girls Zone
 * 3) Media Log: Boys Zone


 * Other Activities

Here's what we've done so far: **
 * We took the survey about your media habits.
 * We discussed as a class if you think Media has an influence on your life.
 * We looked at the Brand Alphabet and discussed how easily recognizable most of the brands were.

Today, I'd like to you take a few quizzes and take a look at some advertisements. Good luck! -Mrs. M. Introduction to Advertising - A Mini-WebQuest

PBS: Get Media Smart Complete the following: Advertising Tricks, Buying Smart, Your Entertainment, What You Can Do

Ad Decoder Flip through the pages in the online magazine examples to learn about messages behind ads you see everyday.

Vintage Ad Browser Browse the Vintage Ad Browser

Reflection:
 * (5) new things you learned from the websites explored today.
 * (2) questions you have about what you just read.
 * Actions you might take to inform other people about the media.